- Partnership launches at Jaguar's BritWeek finale event, taking place at The London Hotel in West Hollywood, L.A.
- Thomas Pink pop‑up shop to be featured at Jaguar's "Villain Academy" in Austin, TX, May 9‑10, celebrating the on‑sale of Jaguar F‑TYPE Coupe
(MAHWAH, N.J.) ‑ May 1, 2014 ‑ Today, Jaguar North America and renowned British luxury fashion brand, Thomas Pink, part of the LVMH Group, announced a new partnership featuring a series of consumer activations to highlight the brands' shared attributes, including contemporary design, luxury materials and refined craftsmanship. The partnership will be the first time the two brands have officially collaborated.
"Thomas Pink is a natural fit to partner with the Jaguar brand in North America. With meticulous attention to detail and progressive luxury products, the two iconic British brands boast a shared tradition of excellence which can be seen in both Jaguar's transformed model lineup and in Thomas Pink's crafted fashions," said Jeff Curry, Brand Vice President, Jaguar North America. "We look forward to activating this partnership with events that deliver truly unique brand experiences to our growing customer bases."
Jaguar and Thomas Pink are two leading global luxury brands known and admired for quality and craftsmanship. The addition of Thomas Pink as a fashion partner highlights the thoroughly modern British personality of the fast growing Jaguar brand. Quintessential British luxury is a hallmark of both the Jaguar and Thomas Pink brands. This partnership will bring that message to life through multiple consumer activations celebrating the launch of the Jaguar F‑TYPE Coupe.
The Jaguar and Thomas Pink partnership will launch during BritWeek, a program of events celebrating the creative fusion between the United Kingdom and California. Specifically, the brands will activate at the finale party, presented by Jaguar, on May 2 at The London Hotel in West Hollywood, L.A. Jaguar will host the rooftop party at the hotel, where Thomas Pink's iconic shirts will be featured.
Thomas Pink will also be integrated into Jaguar's "Villain Academy," a unique consumer driving experience and special edition of Jaguar's Performance Driving Academy, taking place in Austin, Texas, May 9‑10. Thomas Pink will host a pop‑up style academy/tailoring workshop at the welcome reception event, where participants will be professionally styled in a #GoodToBeBad look and receive a complimentary custom‑made‑to‑measure shirt. The fashion brand will also dress the staff for select events throughout the program.
"Jaguar's latest British Villains campaign to launch the F‑TYPE Coupe provides an opportunity to bring the brands together in a colorful dialogue on what makes villains so appealing. The partnership, in conjunction with our own "Which Shirt Are You?" campaign (#WSAY), encourages customers to explore their villainous side through their sense of style," said Alyssa Mishcon, President, Thomas Pink North America. "If driving the Jaguar F‑TYPE Coupe makes you feel villainous, why not dress the part as well? Through this series of unique brand activations, we will encourage our customers to answer the question, "which shirt are you?" by defining their style with the British heritage tailoring that Thomas Pink is known for."
Following Villain Academy, Jaguar and Thomas Pink will also collaborate on national in‑store activations, across multiple Thomas Pink retail locations, that continue to promote the British Villains campaign and celebrate the art of fine craftsmanship with a contemporary twist. Customers for both brands will be invited to events at Thomas Pink stores, featuring the all‑new Jaguar F‑TYPE Coupe and including special promotions for the companies' respective products.
# # #
About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports
cars offering unparalleled design with tremendous performance. The
company's vision throughout its storied history has been simple: To
produce beautiful, fast cars that are desired the world over.
Jaguar strives to provide a world class ownership experience to
every owner. Today's Jaguar lineup consists of the XJ luxury sedan,
XF sports sedan, the XK Coupe and Convertible sports cars and the
two‑seater F‑TYPE. Jaguar designs, engineers and manufactures
exclusively in the United Kingdom, at the Castle Bromwich
manufacturing plant in the British Midlands. Jaguar is fully
engaged with sustainability initiatives and social concerns with
continuous involvement in environmental and community programs. For
more information visit the official Jaguar website at
http://www.jaguarusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for both
Jaguar and Land Rover
• Jaguar Land Rover employs 25,000 people and sells vehicles in
170 countries around the world
• Jaguar Land Rover has two state of the art engineering and
design facilities and three advanced manufacturing plants in the
UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar
Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by more than 330
independently operated retail outletsin the USA
About Thomas Pink:
Part of the Moet Hennessey Louis Vuitton group, Thomas Pink
is a British shirt maker with flagship stores in London's Jermyn
Street, Madison Avenue, New York and Rue Francois Premier,
Paris. Altogether there are more than 100 stores around the world ‑
in USA, France, Mexico, Dubai, Hong Kong, Australia, China, Canada,
South Africa, India and in the UK. As well as shirts for men and
women Pink carries a wealth of luxurious silk ties, tailoring,
knitwear and accessories.