(MAHWAH, N.J.) ‑ April 9, 2014 ‑ British luxury automotive brand Jaguar has been awarded the 2014 Kelley Blue Book Brand Image Award for "Best Car Styling Luxury Brand".
The Brand Image Awards, presented by Kelley Blue Book, recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new‑vehicle buying public. Award categories are calculated among luxury, non‑luxury and truck shoppers. The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study.
"Jaguar is a fast rising challenger in the luxury car market with a history of designing beautiful cars," said Jeff Curry, Brand Vice President, Jaguar North America. "We continue to move forward with a visual appeal that has people fall in love at first sight."
Kelley Blue Book's Brand Watch is an online brand and model perception tracking study, tapping into insights from 12,000+ in‑market new‑vehicle shoppers annually.
An official awards presentation will take place at the 2014 New York International Auto Show on Wednesday, April 16, 2014.
For more information about the 2014 Kelley Blue Book Brand Image Awards, visit http://www.kbb.com/new‑cars/brand‑image‑awards/.
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About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two‑seater F‑TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25,000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market‑reflective values in the industry on its top‑rated website KBB.com, including its famous Blue Book® Trade‑In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive. AutoTrader Group is a majority‑owned subsidiary of Cox Enterprises.