- Jaguar and Gilt City to host exclusive events in New York, Chicago, Miami and Los Angeles for Gilt City members, VIPs and Jaguar enthusiasts to celebrate Jaguar North America's #MyTurnToJag contest
- Winners will get the opportunity to experience the all‑new F‑TYPE alongside Jaguar brand partners: Grammy Award‑winning artist Kelly Rowland, comedian Mark Malkoff and professional race car driver Davy Jones, among others
(MAHWAH, NJ) ‑ June 11, 2013 ‑Jaguar and Gilt City are partnering to celebrate #MyTurnToJag. The luxury automotive brand and the innovative online shopping tool that brings upscale events and designer products to consumers are hosting exclusive events in New York, Chicago, Miami and Los Angeles following the winners' F‑TYPE drive experience in support of Jaguar's social media contest. The events will host Gilt members, VIPs, Jaguar brand partners and enthusiasts. Guests will have their turn in the passenger seat as a Jaguar professional driver navigates the F‑TYPE through each city during the course of the event.
As part of a global advertising and marketing campaign for the launch of the F‑TYPE, "Your Turn", Jaguar North America launched #MyTurnToJag in May as a social media contest, where Jaguar enthusiasts and social media fans can submit a story explaining why it is their turnto drive the all‑new two‑seater sports car. Four winners will be selected based on their submission and Jaguar will curate a unique driving experience alongside Jaguar brand partners: Kelly Rowland, comedian Mark Malkoff and professional race car driver Davy Jones, among others. The drives will be filmed, shown during the Jaguar and Gilt City events, and shared across Jaguar USA's social channels. To enter or learn more about Jaguar's #MyTurnToJag contest, consumers can visit www.myturntojag.com.
"The #MyTurnToJag social media contest has allowed Jaguar to create a highly engaging approach to launching the all‑new F‑TYPE," said Joe Torpey, Communications Manager, Jaguar North America. "Partnering with Gilt City for the series of events allows us to further our reach to the luxury‑minded consumer in a unique setting that will highlight the performance of this vehicle."
"Gilt City is thrilled to be collaborating with Jaguar on this upcoming series of events celebrating the 2014 Jaguar F‑TYPE," said Candice Naboicheck, Senior Director, Events, Gilt City. "We look forward to giving our members access to this exceptional sports car for the ride along experience at events that promise to be as sophisticated, elegant and innovative as the Jaguar brand."
The Jaguar F‑TYPE, on sale now with a starting price of $69,000**, represents a return to the company's heart: a two‑seat, convertible sports car focused on performance, agility and driver involvement. The F‑TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling, and desirable sports cars ever built.
Tickets for the event went on sale to Gilt City members yesterday and all proceeds from ticket sales will benefit the Make a Wish Foundation. To purchase tickets to the Gilt City #MyTurnToJag events presented by Jaguar, visit GiltCity.com for the following cities:
- New York: Thursday, June 20at Center 548
- Chicago: Thursday, June 27at Venue One
- Miami: Monday, July 15at Soho Studios
- Los Angeles:Tuesday, July 23 at Siren Studios
* The first of the four contest winners was announced on June 4. The next will be announced on June 12. Entrants will have until June 24 to be the third winner and until July 8 to be the last winner announced.
** Price shown is MSRP. Does not include destination and delivery. Excludes, tax, title, license, retailer fees and optional equipment. Dealer price, terms and vehicles availability may vary. See your local authorized Jaguar Retailers for details.
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About Jaguar
Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK coupe and convertible sports cars and the all‑new two‑seater F‑TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.
About Jaguar Land Rover
• Jaguar Land Rover is the UK's largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry's drive to deliver technical innovation in all areas of vehicle development.
• As the UK's largest automotive employer, JLR has a world class team of nearly 25,000 people.
• In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
• Jaguar Land Rover is the largest investor in automotive R&D and engineering in the UK.
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
About Gilt City
Gilt City provides access to unique and coveted lifestyle experiences in the world's most dynamic cities ‑ at insider prices. Each sale lasts a limited time and features a city's most sought‑after restaurants, spas, concerts, cultural offerings and more. Gilt City currently features offers in New York, Boston, Chicago, Miami, San Francisco, Los Angeles, Washington D.C., Dallas, Seattle, Philadelphia and Tokyo. A subsidiary of Gilt.com, Gilt City is headquartered in New York City with local curators in each market. To find out more please visit www.giltcity.com.