- SONG ALSO SET TO APPEAR AS SOUNDTRACK FOR NEW SHORT FILM BY JAGUAR AND RIDLEY SCOTT ASSOCIATES
(MAHWAH, NJ) ‑ February 14, 2013 ‑Brit and Ivor Novello award winner Lana Del Rey today released the video for 'Burning Desire'. It was written and composed by the singer songwriter and will be featured as the title track to a special film called 'Desire' starring Golden Globe® winner Damian Lewis, which has been created by Jaguar and the award winning producers Ridley Scott Associates.
The 'Burning Desire' music video was filmed on location in South East London at the infamous Rivoli Ballroom, a Grade II listed former cinema that was transformed in the 1950's and is the only remaining intact ballroom from its period in London.
The distinctive venue's eclectic mix of neo‑classical, deco style perfectly complements Lana's original style. In the video she is seen wearing a vintage Ghost floor length silk dress as she performs the track.
Lana Del Rey said,"Film has always been so precious to me and I'm so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions ‑ and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs."
Lana Del Rey's collaboration with the luxury car brand was first announced last September, with the singer performing the song for the first and only time to an exclusive and intimate audience at Paris's Musee Rodin at the global reveal of the F‑TYPE. The F‑TYPE is the first
two‑seater sports car from Jaguar since the iconic E‑type was launched 50 years ago.
Ian Armstrong, Global Marketing Communications Director, Jaguar said, "Lana Del Rey is a world‑class singer songwriter. In this video, she has used her unique ability to conjure, reflect and then reinterpret an aesthetic from a different era both for herself and for the F‑TYPE."
The film that features the track tells the story of Clark (Damian Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Shannyn Sossamon) in the middle of a lawless desert. Directed by Adam Smith, this is a story of betrayal, retribution, passion and greed. The film will be released in Spring 2013.
The music video for 'Burning Desire' is available to view online at Jaguar USA's official YouTube Channel: http://www.youtube.com/watch?v=BGhIEkfby1M or may be downloaded from iTunes.
To view exclusive content from the Desire film set, be sure to visit F‑TYPE.com/USA, like Jaguar at http://facebook.com/JaguarUSA, and follow @JaguarUSA on Twitter.
Notes to editors:
Jaguar was instrumental in creating the two‑seater sports car market with famous models such as the C‑TYPE, D‑TYPE and E‑TYPE. This sporting bloodline is continued with the all‑new Jaguar F‑TYPE.
For further information please contact The Brooklyn Brothers on 0044 207 292 6200.
Dulcie Clare ‑ dulcie@thebrooklynbrothers.com ‑ 07730 589 247
Laura Wood ‑ laurawood@thebrooklynbrothers.com ‑ 07989 445 790
# # #
About Jaguar
Jaguar Cars Limited is a premier manufacturer of luxury sedans
and sports cars offering unparalleled design with tremendous
performance. The company's vision throughout its storied history
has been simple: To produce beautiful, fast cars that are desired
the world over. Jaguar strives to provide a world class ownership
experience to every owner. Today's Jaguar lineup consists of
the XJ luxury sedan, XF sports sedan and the XK coupe and
convertible sports cars. Jaguar designs, engineers and manufactures
exclusively in the United Kingdom, at the Castle Bromwich
manufacturing plant in the British Midlands. Jaguar is fully
engaged with sustainability initiatives and social concerns with
continuous involvement in environmental and community
programs. For more information visit the official
Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover
• Jaguar Land Rover is the UK's largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry's drive to deliver technical innovation in all areas of vehicle development.
• As the UK's largest automotive employer, JLR has a world class team of nearly 25,000 people.
• In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
• Jaguar Land Rover is the largest investor in automotive R&D and engineering in the UK.
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
