• Range Rover Evoque ranked Highest Entry Premium
Crossover SUV
• Jaguar 2nd highest scoring brand in industry‑wide
survey
• Jaguar XJ is second in the large premium car segment
• Study Measures automotive performance, execution and
layout
MAHWAH, N.J., July 25, 2012 ‑ According to J.D. Power and
Associates 2012 Automotive Performance, Execution and Layout
(APEAL) Study released today, Jaguar ranks second industry wide
among nameplates in vehicle appeal and the Range Rover Evoque is
most appealing in the Entry Premium Crossover SUV segment. For the
second year in a row, Jaguar ranks second out of 34 brands measured
in the industry ‑ with the Jaguar XJ scoring as second highest
large premium car. Land Rover placed sixth (in a tie) among 34
brands, and the new Range Rover Evoque receives the award for Most
Appealing Entry Premium Crossover SUV.
"The J.D. Power and Associates APEAL study simply indicates
how much your customers like their vehicles' design, performance
and features, and clearly our customers are quite smitten," says
Andy Goss, President of Jaguar Land Rover North America, LLC.
"Jaguar Land Rover is dedicated, as a premium automotive company,
to providing the customers of both our brands with quality vehicles
that deliver extraordinary performance, innovative technology, and
desirable styling."
Jaguar is the second most improved nameplate. The gain is
primarily driven by the Jaguar XJ with 901 points ‑ one of only
three models in the industry to score above 900. The Jaguar brand
was also the most improved, and tied for 2nd highest in the
industry, in the J.D. Power and Associates 2012 Initial Quality
Study (IQS).
Land Rover placed sixth overall in the industry in a tie,
showing that its lineup of luxury SUVs is well regarded by its
customers. Leading the Land Rover lineup is the new Range Rover
Evoque, which in its first year in the survey scored higher than
all other Entry Premium Crossover SUVs. According to the survey,
customers of the award‑receiving Range Rover Evoque most appreciate
its design and fuel economy, compared to its segment. The Range
Rover Evoque combines class‑leading performance with dynamic and
agile handling across all terrains. This is the 102nd global award
for the Range Rover Evoque.
The J.D. Power and Associates APEAL study examines how
gratifying a new vehicle is to own and drive based on owner
evaluations of more than 80 vehicle attributes. The study's unique
approach to measuring owner satisfaction and how much a customer
likes or dislikes virtually every aspect of their new vehicle
provides a powerful tool to manufacturers to influence future
product development.
The 2012 APEAL study is based on responses gathered between
February 2012 and May 2012 from more than 74,000 purchasers and
lessees of new 2012 model‑year cars and trucks who were surveyed
after the first 90 days of ownership.
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