Wall Street Journal Offers Digital 'Open House' Today; Access Includes Online Apps for iPhone, iPad
Content Free to All Users Courtesy of Jaguar
NEW YORK (March 29, 2012) ‑ The Wall Street Journal's subscription
content is available to all users today during a 24‑hour digital
"Open House," courtesy of Jaguar. In addition to WSJ.com, the Open
House includes free access to premium content on the Journal's iPad
and iPhone apps and its mobile Web site. This marks the first time
the Journal has extended Open House access to its iPad app and is
also a first for combined full access via online, mobile and
iPad.
New users who download The Wall Street Journal for iPhone or iPad
from the App Store, as well as current free registered users, will
automatically have access to all content for the day.
Cross‑platform usage continues to increase among Journal readers;
those who access the Journal across multiple platforms are not only
among the most highly engaged, but also among the most affluent of
Journal readers.
"Working with advertisers to offer open houses has proven to be
one of the most valuable and efficient ways to expose our premium
content to new readers and potential subscribers," said Alisa
Bowen, general manager of The Wall Street Journal Digital Network.
"By extending the effort to include multiple touch points in a
single day, we create an unprecedented opportunity to maximize
exposure of our content and, subsequently, for Jaguar to expose
their brand further and reach our high‑quality audience on multiple
screens."
"The ALIVE campaign shines a light on the attributes of our brand
that make us truly distinctive from our competitors and heightens
brand awareness among a more youthful audience by connecting on a
more personal level," said David Pryor, Brand Vice President,
Jaguar North America. "By partnering with The Wall Street Journal
Digital Network, we amplify this message by engaging consumers
across the various digital channels that they interact with in
their daily lives. Whether it's their laptop, iPhone or iPad, we
are able to leverage the content of the publication along with its
caliber of readers."
In addition to the Open House, Jaguar will have a larger marketing
effort with the Journal, which will also include ads across The
Wall Street Journal Digital Network, including MarketWatch.com,
Barrons.com and SmartMoney.com.