Jaguar Launches New Television Ad to Spotlight Brand's Resurgence and High‑Performance Vehicles
MAHWAH, NJ ‑ (December 1, 2011) ‑ Jaguar is launching today a
new television advertisement in the U.S. that communicates the
brand's resurgence by spotlighting its high performance cars and
their innovative new design. The new 30‑second spot is the first ad
from Jaguar's new global ad agency of record, Spark44, and
showcases the brand's highest performance models: the XFR, XJL
Supersport and XKR‑S.
"Jaguar represents seductive design, innovation and performance.
This new television spot truly communicates the excitement
surrounding the brand with our new high performance line‑up," said
David Pryor, Brand Vice President of Jaguar North America. "The ad
boldly shows off the three highest performing models in the Jaguar
fleet, the XFR, XJL Supersport and XKR‑S. We couldn't be more proud
of our 2012 model year collection and are thrilled to showcase it
through a spot that reflects a new, progressive approach to the
brand."
In "Jaguar at Play," the models are shown as animated objects ‑‑
teasing, challenging and playing with each other in a variety of
environments, ranging from the rural forests of northern San
Francisco to urban industrial locations. The spot communicates the
heightened sense of life drivers feel when they get behind the
wheel ‑‑ agile, powerful and exhilarated.
The spot debuts on the NFL Network on December 1 and will also air,
in the U.S. only, on national cable and locally, including CNN,
ESPN and Comedy Central. It was directed by Vic Huber, of Coyote
Productions, and features an original score from Anthony Marinelli.
The ad can be viewed here:
http://interactivejaguar.com/home/index.php.
# # #
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car
brands that are designed, engineered and manufactured in the United
Kingdom. Jaguar Cars Limited, founded in 1922, is one of the
world's premier manufacturers of luxury sedans and sports cars.
Since 1948, Land Rover has been manufacturing authentic 4x4s that
define "breadth of capability" in their segments.
Jaguar manufactures all their cars exclusively in the United
Kingdom, at the Castle Bromwich manufacturing plant in the British
Midlands. Land Rover and Range Rover models are built in the United
Kingdom at the Solihull and Halewood plants. Land Rover exports to
169 countries and Jaguar exports to 63 countries, with global sales
for both brands exceeding 240,000 vehicles annually. The Jaguar
Land Rover business employs 16,000 people in United Kingdom,
including 3,500 engineers at two product development
centers.
Headquartered in Mahwah, New Jersey in the United States, Jaguar
Land Rover North America, LLC has offices across the USA and Canada
and is represented by more than 330 retail outlets.