Jaguar and Land Rover Vehicles both Recognized as Leaders in Total Quality

13 July 2011

Jaguar and Land Rover were each recognized today for their leading ownership experience in Strategic Vision Inc.’s (SVI) Total Quality Index® (TQI). This recognition for both brands demonstrates Jaguar Land Rover’s commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.

Jaguar and Land Rover Vehicles both Recognized as Leaders in Total Quality

 

• Strategic Vision Inc. (SVI) ranks both Jaguar and Land Rover brands as segment leaders in Total Quality Index® (TQI)
• Jaguar XJ highest scoring model
• Land Rover LR4 earns top place in Near‑Luxury SUV segment


MAHWAH, N.J., July 13, 2011 ‑ Jaguar and Land Rover were each recognized today for their leading ownership experience in Strategic Vision Inc.'s (SVI) Total Quality Index® (TQI). This recognition for both brands demonstrates Jaguar Land Rover's commitment to producing vehicles that buyers judge high in perceived quality and emotional delight. 

The Total Quality Index® is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers' commitment to advocacy and vehicle loyalty. 

The Jaguar XJ received the highest Total Quality score in the industry in the competitive Luxury Car segment and the Land Rover LR4 scored a first place finish in the Near‑Luxury SUV.

"For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience," said Andy Goss, President, Jaguar Land Rover North America, LLC. "This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles."

The Total Quality Index® was calculated from buyers who bought 2011 models in September to December of 2010.
# # #

About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948 Land Rover has been manufacturing authentic 4x4s that define "breadth of capability" in their segments. The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham. Land Rover's Defender, LR4 (Discovery 4), Range Rover Sport and Range Rover models are all built at the Solihull plant while the Range Rover Evoque will be manufactured at the Halewood plant in Liverpool alongside the Land Rover LR2 (Freelander 2). The Jaguar Land Rover business employs some 16,000 people, predominately in the UK, including some 3,500 engineers at two product development centers in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries, with sales to customers conducted principally through franchised dealers and importers.

Contact:

Stuart Schorr
Vice President of Communications
Jaguar Land Rover North America
201.760.8651
sschorr@jaguarlandrover.com

Leah Watkins‑Hall
Manager, Corporate, Brand & Interactive Communications 
Jaguar Land Rover North America, LLC
201‑760‑8578 
Lwatki40@jaguarlandrover.com