Jaguar Kicks Off North American Celebration of E-Type 50th Anniversary

11 March 2011

MAHWAH, N.J., March 11, 2011 – In March of 1961, the automotive world was stood on its collective ear at the Geneva International Auto Show. The introduction of the Jaguar E‑Type, or XK‑E as it was known in North America, heralded a new age of speed and style.

MAHWAH, N.J., March 11, 2011 ‑ In March of 1961, the automotive world was stood on its collective ear at the Geneva International Auto Show. The introduction of the Jaguar E‑Type, or XK‑E as it was known in North America, heralded a new age of speed and style. 

Jaguar, which kicked off a year of celebration of the E‑Type at this year's Geneva International Auto Show, begins the North American festivities at the prestigious Amelia Island Concours d'Elegance, beginning this weekend. 
Introduced to the North American media and public on March 15, 1961 at the New York International Auto Show, the Jaguar XK‑E was an instant success, the first year's production having been sold out within days. By the end of the Series III V‑12's production run, 72,520 E‑Types had been produced, of which approximately 37,694 were sold in North America. 

"The Amelia", first in a year‑long series of heritage events in North America in which Jaguar will participate, is among the top automotive events in the world. Each year, the event draws nearly 250 rare vehicles from collections around the world to Amelia Island for a one of a kind celebration of the automobile.
"Jaguar's spirit of innovation and breakthrough design, so clearly expressed in the E‑Type, is still alive today, and is a defining essence of the new Jaguar lineup, led by the award winning new XJ luxury sedan," said Gary Temple, President of Jaguar Land Rover North America, LLC. 

"Jaguar has selected Amelia, one of North America's most prestigious Concours, to kick off the U.S. celebration of the iconic E‑type's 50th Anniversary," he added. "We look forward to a full year of celebrations of the past and our future."
Several E‑Types will appear on the lawns and greens of the Golf Club at Amelia Island, some of which are making their only appearance of the year.

Significant Cars
Group 44 Series III V‑12 E‑Type
The Group 44 team campaigned this Series III E‑Type in the "B" Production class of the Sports Car Club of America (SCCA) National events. A Divisional champion in 1974, it went on to capture the SCCA's BP National Championship in 1975. A part of the permanent collection of the Jaguar Heritage Museum, the V‑12 E‑Type will return after its brief stay in the U.S. to the UK to participate in this year's Goodwood Festival of Speed.

Cunningham E‑Type Coupe
In 1962, the eponymous team of Briggs Cunningham entered this production‑based Series I E‑Type Fixed Head Coupe at the grueling 24 Hours of Le Mans. Though prepared by the Jaguar factory, the car was built up from mostly production parts, unlike the subsequent "Lightweight" E‑Type Roadsters that followed. Though out gunned by the factory‑entered Ferraris, the venerable XK‑engined car finished 4th overall, averaging 108.82 mph covering nearly 2,611 in the process. The car is a permanent part of the privately held Collier Collection of Naples, FL.

Also on display at "The Amelia" will be a selection of cars from Jaguar's 2011 model line‑up. Those lucky enough to be in attendance at this year's Concours will not only be able to feast their eyes on some of the most exquisite Jaguars of all time, but will be able to view and test drive current offerings.

# # #
About Jaguar
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

Contacts:

Stuart Schorr
Vice President, Communications & Public Affairs 
Jaguar Land Rover North America, LLC
201.760.8561
sschorr@jaguarlandrover.com