TORONTO, ON, Feb. 17, 2011 ‑ The Canadian Black Book today
announced the Jaguar XK is the winner of its "Best Retained Value
Award" in the Premium Sports Car category.
The awards are honoring the 2007 model‑year vehicles in each
category retaining the highest percentage of their original
manufacturer's suggested retail price (MSRP) over the past four
years.
"We are thrilled to achieve this accolade from the Canadian
Black Book Retained Value Awards," said Lindsay Duffield,
President, Jaguar Land Rover Canada. "Jaguars are distinguished by
their style and performance, and of course, value and it is an
honour to have the XK stand out in these awards."
The Canadian Black Book "Best Retained Value Awards" were
introduced in 2006. Retained value is a strong indicator for how a
vehicle may perform in the future. For consumers, selecting a
vehicle with a high retained value (lower depreciation rate) will
reduce their overall cost‑of‑ownership.
The Jaguar XK combines Jaguar's legendary performance with
advanced technologies and sporting luxury to create a grand tourer
with the heart and soul of a sports car.
# # #
Jaguar
From its beginning as a manufacturer of motorcycle sidecars
in 1922, Jaguar Cars has grown to become one of the world's premier
manufacturers of luxury sedans and sports cars and with that, one
of the most recognized commercial brands. The company's vision is
simple: To produce beautiful fast cars that are desired the world
over. The company operates two manufacturing plants in the United
Kingdom and is fully engaged in environmental programs, community
work and brand awareness exercises such as
motorsports.
For over 50 years Canadian Black Book has continued to be the car
value guide of choice for automotive dealers, insurance companies
and banks. In 2010 the company broadened its outreach to include
consumers, becoming an unbiased, trusted ally and information
source critical to the vehicle buying and selling process. The
consumer web site at www.canadianblackbook.com has received more
than two million visitors since its launch last spring.
CanadianBlackBook.com provides simple tools allowing consumers to
evaluate their trade‑in, look up the future value of a vehicle,
read expert advice, and explore new and used vehicle offerings, all
for free.
Contact:
Barbara Barrett
Jaguar Land Rover Canada
Communications Manager
416.565.0226
bbarret7@jaguarlandrover.com
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