THE WAIT IS OVER AS JAGUAR'S NEW F-TYPE COUPE ARRIVES THIS WEEK

The moment has arrived - the newest British bad boy in town is here. This week, the hugely anticipated Jaguar F-TYPE Coupe line-up arrives at retailers, and we’re marking its debut with a range of memorable activities, writes Jeff Curry, Brand Vice President, Jaguar North America.

At the Petersen Automotive Museum on Wilshire Boulevard in Los Angeles, the F-TYPE Coupe is the featured vehicle at the museum’s newly opened ‘The World’s Greatest Sports Coupes’ exhibit, for which Jaguar is the lead sponsor. Two F-TYPE Coupes are on display, and it is impressive to see how relevant the car looks amid 12 of the most iconic, two-door, two-seat coupes ever built, including a gorgeous black 1967 Series 1 E-Type Coupe.

The F-TYPE has been well received from media and consumers alike since its debut, most recently being named Edmunds.com’s ‘Most Popular Premium Sports Car of 2014’ and Automobile Magazine’s ‘2014 All-Star.’ The Jaguar brand was also recently recognized by Kelly Blue Book as the top ‘Car Styling Luxury Brand’ for 2014.

The next phase of the F-TYPE Coupe campaign launches in May and runs through summer, expanding our reach even further by building on the success of the original F-TYPE convertible media campaign, “Your Turn,” last spring. It includes two new TV spots that will run along with “Rendezvous,” which featured the talented British villains, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and “The Art of Villainy” starring Hiddleston solely. With various homepage takeovers and a multitude of other marketing executions, visibility will be at an all-time high for the latest disruptor vehicle, the F-TYPE Coupe.

One spot, titled “No Need to Shout,” highlights the features and benefits of the F-TYPE Coupe, while the other, “Two Getaways,” spotlights the two F-TYPE siblings, the Coupe and Convertible. Both spots will deliver a terrific value message concluding with the F-TYPE Coupe’s very attractive starting MSRP of just $65,000* as well as introductory lease offers in market for both the Coupe and the Convertible.

Also taking place in May is the Jaguar Villain Academy in Austin, an extension of the Jaguar Performance Driving Academy; expanding the British Villain narrative through a unique, one time live experience, where consumers will have the first opportunity to drive the all-new F-TYPE Coupe and bring to life the #GoodToBeBad attitude through activations with Jaguar partners, British premium audio brand Meridian and British luxury fashion brand Thomas Pink. In addition, today in West Hollywood, Jaguar will also be hosting an exclusive, invitation-only celebration of British villainy, and the arrival of the F-TYPE Coupe, at a secret villain’s lair, as part of BritWeek in Los Angeles, a fun-filled annual celebration of the creative fusion between the UK and California.  

Our retailers throughout the country will also be hosting launch events over the coming weeks. Since the dramatic unveiling of the F-TYPE Coupe at the 2013 LA Auto Show, interest in the car has been tremendous and customers are eager to see the car’s beautiful aluminum bodywork and design, and get behind the wheel.

Jaguar is fast becoming the recognized challenger in the luxury market, and there is no doubt the new F-TYPE Coupe is the disrupter in the sports car space. Anyone who has heard the roar of the F-TYPE R Coupe, with its 550-horsepower 5.0-liter supercharged V8, will agree.

Price shown is MSRP. Does not include $925 destination/handling fee, and excludes, tax, title, license, retailer fees and optional equipment. Retailer price, terms and vehicles availability may vary. See your local authorized Jaguar retailer for