edmunds INSIDE LINE: How Jaguar Turned It Around

On May 26, Jaguar Land Rover (JLR) announced profits of $1.71 billion on sales of $16.3 billion for its fiscal year. This closely followed a successful $1.6‑billion bond sale and even forced Ford chairman Bill Ford to deny that the $2.3‑billion sale of the company to Tata in 2008 had been a mistake.

It's a remarkable turnaround for a company once derided as a millstone around Ford's neck. And while Land Rover remains the dominant partner — it sold 182,000 units in 2010 to Jaguar's 51,000 — Jaguar is playing a key role in JLR's renaissance. Through May, U.S. sales are up this year totalling 5,021 units.

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