IN BRIEF
- Jaguar takes centre stage at prestigious design festival at Harrods, London
- Special Jaguar-themed commissions will feature at Wallpaper* Handmade exhibition - the first international edition of established Salone del Mobile show
- UK debut for Jaguar C-X17** concept vehicle at celebration of contemporary design
- Jaguar Advanced Design director Julian Thomson and members of Jaguar design team unveil new commissions
IN DETAIL
Wallpaper* Handmade, the must-see exhibition during Milan's Salone del Mobile, makes its London debut today at Harrods with a spectacular 'best of presentation' and five unique new pieces produced in collaboration with Jaguar. To celebrate the occasion, Jaguar Advanced Design presented the stunning C-X17 concept vehicle for the first time in the UK, positioned outside the luxury Knightsbridge store and alongside two other exciting Jaguar design concepts; the C-X75 hybrid hypercar and Jaguar heritage-inspired Project 7 sports car.
Over 50 Wallpaper* Handmade pieces, produced by the likes of Hermès, Alfredo Häberli, Harry Winston, Konstantin Grcic, Isay Weinfeld, Paul Cocksedge, Michael Anastassiades, the late David Collins, Barber Osgerby, Brioni, Naoto Fukasawa, Louis Vuitton, Sam Hecht and Poltrona Frau to name but a few, will be on display across 12 windows in the iconic Harrods store.
They will be joined by five new concept products*** which explore Jaguar's design language and advanced technology, by Moritz Waldemeyer, Neri & Hu, Mathieu Gustafsson, Fredrikson Stallard and Salvatori & Jaguar Advanced Design.
Julian Thomson, Jaguar Advanced Design director said:"This partnership with Wallpaper* is very exciting and it is a great opportunity to apply Jaguar design philosophy in new forms and to inspire a culturally diverse audience.
"We have seen our concept cars excite audiences worldwide this year. I am delighted that the UK debut of C-X17 is part of this event and we are able to show another surprising and inspiring side of the modern Jaguar brand to people in London today."
Tony Chambers, Wallpaper* Editor-in-Chief commented: "Our Handmade project is testimony to the power of good design, great ideas, creative collaboration and quality production. We are delighted to bring some of the best pieces from our annual celebration of art, craft, skill and vision to London - with the best British partners one could wish for: Harrods and Jaguar."
Mark Briggs, Harrods store image director said:'As world leaders in style, design and technology, we are delighted to be working with Wallpaper* and Jaguar to bring the Handmade exhibition from Milan to London for the first time. The world-renowned Harrods windows will present this year's shortlisted designers in the perfect luxury space, for all to see.'
Wallpaper* Handmade with Jaguar runs from 4 October until 22 October at Harrods, 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL.
- ENDS -
Notes to editors:
**Jaguar concept vehicle overview
C-X17: Making its UK debut fresh from its global launch in September, C-X17 is Jaguar's much talked about first-ever sports crossover concept. It was built as a design study to articulate Jaguar's revolutionary new all-aluminium modular vehicle architecture. The C-X17 blends sporting character with enhanced flexibility, while staying true to Jaguar design and philosophy.
C-X75:Jaguar's vision of the hypercar of tomorrow. With a total of over 850 horsepower, its incredible performance is matched by its environmental credentials, with emissions-free running for up to 20 miles thanks to the twin electric motors in the hybrid powertrain. Spectacular design meets futuristic efficiency technology in this head-turning Jaguar.
Project 7:This special one-off Jaguar, which made its debut at this year's Goodwood Festival of Speed, reflects the heart of the company's sports car DNA. Inspired by a sketch, a small team of Jaguar designers tuned and customised an F-TYPE sports car to evoke the spirit and design language of the iconic Jaguar E-Type sports car of the 1950s.
Concept products produced for Wallpaper* Handmade in partnership with Jaguar Advanced Design:
Wild Feast picnic basket, designed by Neri & Hu, sponsored by Jaguar Land Rover, inspired by Jaguar Design
Table F, designed by Jaguar Advanced Design and produced by Salvatori
Toutou pet transporter Mathieu Gustafsson, sponsored by Jaguar Land Rover, inspired by Jaguar Design
Revolution lighting installation, designed and realised by Moritz Waldemeyer, sponsored by Jaguar Land Rover, inspired by Jaguar Design
Diptych: LANDSCAPE II, 2013, designed by Fredrikson Stallard, sponsored by Jaguar Land Rover, inspired by Jaguar Design
About Jaguar
Jaguar is an iconic British brand with a rich heritage and incredibly powerful consumer appeal and loyalty. Every Jaguar product embodies three brand values: seductive design, innovative technology and sporting performance. Today's Jaguar line-up consists of the XJ luxury sedan, XF sports sedan, the XK coupe and convertible sports cars and the new Jaguar F-TYPE.
The F-TYPE represents a return to the company's heartland: a two-seater, convertible sports car focused on performance, agility and driver involvement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built.
About Harrods
At the forefront of luxury retail, Harrods offers the finest merchandise from its iconic store in Knightsbridge, London. Unashamed grandeur, unparalleled choice and premier services attract loyal customers and visitors from around the world. The renowned retailer seeks to continuously surpass the desires and expectations of its customers, while providing an unprecedented shopping experience.
About Wallpaper*
Truly international, consistently intelligent and hugely influential, Wallpaper* is the world's most important design and style magazine. Wallpaper* has readers in 93 countries and has unparalleled success in reaching the design elite right across the globe. With 12 themed issues a year, a limited-edition cover by a different artist or designer each month, over 865,000 Twitter followers and a monthly iPad edition, Wallpaper* has evolved from style bible to internationally recognised brand.
