IN BRIEF
- Jaguar dealerships take first place for the second year running in a new 2013 JD Power satisfaction survey published in the latest issue of What Car? magazine
- Friendly advisers, flexible and convenient service and quality of work contributed to Jaguar dealerships' topping the table with an overall 85.5% satisfaction score
- Latest accolade follows Jaguar dealership Sturgess of Leicester achieving recognition in 2013 as 'Motor Codes Franchised Garage of the Year'
IN DETAIL
(Whitley, Coventry ‑ 23 August 2013). Jaguar has once again topped the annual JD Power Dealer Satisfaction Survey, published in the October issue of What Car? magazine, which is on sale now. Land Rover dealerships were ranked joint‑fifth in the survey.
The results are based on the dealer service portion of JD Power's 2013 UK Vehicle Ownership Satisfaction Study, which took the views of 13,511 customers who had a service experience with their dealership into consideration.
Respondents provided feedback on vehicles bought between January 2010 and December 2011 focusing on the booking process, overall staff helpfulness, dealership facilities, quality of work and how fair the service charges were.
Chas Hallett, What Car? Editor‑in‑Chief said:
"For the second year running, Jaguar owners love their dealers as much as their cars, awarding their dealers top marks in the annual survey. Jaguar is in a most enviable position, where every car maker wants to be and needs to be now and in the future."
Jaguar customers provided overwhelmingly positive feedback about their dealers, highlighting friendly advisers, flexibility in finding booking slots, quick and painless vehicle hand‑over and pick‑up services and staff taking the time to explain technical details of work carried out. The quality of work carried out was also rated excellent or outstanding by 68% of customers.
In addition, Jaguar dealers rated top out of those who deliver service with a smile, resulting in an overall 85.5% customer satisfaction score and five 'Power Circles' awarded to the dealerships nationally, a rating defined as "among the best".
Jeremy Hicks, Jaguar Land Rover UK Managing Director, said:
"Our dealer network is the most important point of contact we have with our customers and I am delighted that Jaguar and Land Rover have performed so well in the JD Power survey for the second year in a row. Our product line‑up is the strongest and most diverse it has ever been, with new sectors of the market coming to the brand all the time, as proven by record sales in 2013. As our sales grow, so does the quality of our dealer network and we are proud that our dealers have been recognised by our customers, JD Power and WhatCar?"
The dealership named Motor Codes Franchised Garage of the Year was Jaguar main dealer Sturgess of Leicester, with customers noting excellent attention to detail, willingness to go the extra mile and quick and efficient service as characteristic of their experience at Sturgess.
‑ ENDS ‑
EDITORS' NOTES
About What Car?
What Car?, the UK's biggest car‑buying brand, has a magazine, a market‑leading website, an iPad edition and several established brand extensions. Its magazine has helped Britain's car buyers make purchasing decisions for almost 40 years, and its tests are widely regarded as the most trusted source of new‑car advice.
Latest National Readership Survey results indicate that 504,000 people read What Car? magazine every month (NRS Jan 2011‑Dec 2011).
Whatcar.com is the UK's leading car‑buying website, offering trusted reviews and data on every new car. A winner of numerous awards and accolades, whatcar.com is recognised as one of the UK's leading consumer websites for car purchases, and attracted just under three million visits in November 2012 (desktop and mobile). The website also offers advice on car leasing, new car deals and used cars for sale.
What Car? is owned by Haymarket Media Group ‑ the UK's largest independently owned publishing company, with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.
About J.D. Power and Associates
The European headquarters of J.D. Power and Associates is located in Munich, Germany. With world headquarters in Westlake Village, California, USA, J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw‑Hill Companies.
Dan Connell
Global Brand PR and Communications Manager
E: dconnel1@jaguarlandrover.com
T: +44 (0)7880 177307
Alexina Jackson
Press Officer
E: ajackson@jaguarlandrover.com
T: +44 2476 564124
