Jaguar F-TYPE Tops Auto Trader Reader Survey To Earn Its Place On The Cover Of The Last Ever Print Issue

27 June 2013

The new Jaguar F‑TYPE has topped a reader survey to earn pride of place on the cover of the last ever print issue of Auto Trader magazine.

IN BRIEF

  • Jaguar F‑TYPE tops Auto Trader reader survey to find which car from the past four decades should adorn the cover of its last ever print issue
  • A total of 47,107 entries were submitted with each entrant able to select their favourite cars from the past four decades, up to a maximum of five.
  • F‑TYPE received a total of 27,100 votes, placing it firmly ahead of the 35 other iconic cars shortlisted by the Auto Trader editorial team

IN DETAIL

(Whitley, Coventry, 27 June 2013). The new Jaguar F‑TYPE has topped a reader survey to earn pride of place on the cover of the last ever print issue of Auto Trader magazine. The Auto Trader editorial team compiled a list of 36 iconic cars, reflecting its 36‑year heritage, and asked its readers to vote online for their favorite. A total of 47,107 entries were submitted with each entrant selecting up to five cars from the shortlist. The Jaguar F‑TYPE, the brand's first two‑seater sports car since the iconic E‑Type, topped the poll with a total of 27,100 votes.

Jon Quirk, Auto Trader Editor‑in‑Chief, said: "The F‑TYPE is a debut that's every bit as brave and beautiful as the original E‑Type, and a car that deserves its place on the final cover of Auto Trader magazine. Like Auto Trader, Jaguar thrives on its ability to adapt; its desire to innovate while remaining respectful of its heritage and, most importantly, its commitment to keeping customers at the core."

Established in 1977, Auto Trader quickly became the UK's most popular car buying and selling publication and at its peak in 2000 had a circulation of 368,000. As users and advertisers migrated online Auto Trader has maintained its status by responding and adapting accordingly and today, the Auto Trader website attracts more than 11 million unique users every month and currently has 400,000 new and used cars for sale. In addition, the editorial team has produced more than 800 expert car reviews and the site currently hosts 36,000 owner reviews.

The Jaguar F‑TYPE, which will forever have a place in Auto Trader history as the cover car of the last ever print issue, may be configured at http://www.jaguar.co.uk/build‑yours/

‑ ENDS ‑

Notes to Editors:

  • Jaguar was recently named Best Brand in the J.D. Power and Associates/What Car? 2013 UK Vehicle Ownership Satisfaction Study with Jaguar XF taking the Best Executive Car accolade thanks to its "excellent" owner rating across all categories.
  • The Jaguar F‑TYPE was named 2013 World Car Design of the Year at the New York International Auto Show. It was selected ahead of 42 rivals by the 66 World Car of the Year jury members.

Jaguar F‑TYPE Product Overview:

  • The F‑TYPE is an all‑new, front‑engined, rear‑wheel drive convertible, engineered to deliver pure dynamic driving reward and stunning performance.
  • Visually, the F‑TYPE's exterior demonstrates a new sports car design language for Jaguar, with cleaner lines delivered through the discreet use of technology such as deployable spoiler and door handles.
  • The F‑TYPE's interior features a driver‑focused philosophy, with engaging controls encased in dramatic architecture.
  • Three models are available ‑  F‑TYPE, F‑TYPE S and the F‑TYPE V8 S ‑ powered respectively by Jaguar's new 3.0‑litre V6 supercharged petrol engine in 340PS and 380PS outputs and its 5.0‑litre V8 supercharged petrol producing 495PS.
  • The range‑topping F‑TYPE V8S will reach 60mph in 4.2 seconds and has a top speed of 186mph. The 380PS V6 F‑TYPE S will reach 60mph in 4.8 seconds and 171mph, the equivalent figures for the F‑TYPE are 5.1 seconds and 161mph.

Dan Connell | Global Brand PR and Communications Manager| E: dconnel1@jaguarlandrover.com | T: +44 (0)7880 177307
Conor Twomey |Senior Press Officer | E: ctwomey@jaguarlandrover.com | T: +44 2476 564125 Alexina Jackson | Press Officer | E: ajackson@jaguarlandrover.com | T: +44 2476 564124