Jaguar Announces New Sponsorship Deal With Team Sky

IN BRIEF

• New two‑year agreement deal sees Jaguar become an Official Partner of Team Sky from January 2014
• Jaguar brand logo will feature on Team Sky jersey in 2014 and 2015
• New Team Sky jersey now available to order at http://www.rapha.cc

IN DETAIL

Whitley, Coventry ‑ Following victories with Sir Bradley Wiggins and Chris Froome in the 2012 and 2013 Tour de France, Jaguar today announces a new sponsorship agreement with the world's leading cycling team.  

Jaguar has supplied technical support vehicles to Team Sky since its inception in 2010, and in 2012 provided a fleet of all‑new Jaguar XF Sportbrakes to support the team on the road. 2014 will mark the fourth year of this highly successful partnership, which is based on shared values of performance, innovation and technology.

Jaguar will be developing its association as an 'Innovation Partner' with Team Sky through the integration of design and engineering resources to further enhance the team's performances.

As an Official Partner of Team Sky, the Jaguar brand logo will feature on Team Sky's race jersey and replica kit for the first time. 

Sir David Brailsford, Team Principal at Team Sky commented:

"Jaguar is a fantastic partner for Team Sky; an iconic British brand with real performance credentials.  In the future we plan to collaborate more closely with Jaguar as a partner in technology innovation. I am sure that Team Sky will benefit from Jaguar's extensive engineering and technology capabilities."

Mark Cameron, Global Brand Experience Director at Jaguar Land Rover commented:

"Jaguar's partnership with Team Sky has been enormously well received by our customers, many of whom share a real passion for cycling. With our shared values of performance and innovation we look forward to working together towards even greater success and more race wins in 2014 and beyond."

‑ ENDS ‑

Editors' notes

• A partnership based around the values of innovation and performance, Jaguar and Team Sky are two brands with a global presence and operation.
• An initial partnership was agreed in 2010 on the Team's inception, with the supply of Jaguar X‑Types to support Team Sky as race support cars.
• A new partnership was agreed in 2012, based around the supply of a fleet of the all‑new Jaguar XF Sportbrakes, the estate derivative of the popular Jaguar XF.
• The Jaguar XF Sportbrakes were first seen on the road supporting the Team during the Tour de France in 2012, as part of Team Sky's historic, victorious campaign to win the Yellow Jersey (Maillot Jaune).
• Following back‑to‑back victories in the Tour de France, Jaguar presented Tour winner Chris Froome with a special edition Team Sky liveried Jaguar F‑TYPE in recognition of his success.

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