- Sundance London to host debut screening of short film by Ridley Scott Associates, starring Damian Lewis in the new Jaguar F‑TYPE sports car
- Short film will be available to view on April 24, 2013 from 7:30 am EST
(LONDON) ‑ APRIL 17, 2013 ‑Today, British car manufacturer Jaguar has been announced as the Presenting Partner of the second Sundance London film and music festival, to be held from April 25‑28 at The O2 in London.
Adrian Hallmark, Jaguar Global Brand Director said, "The film project by Jaguar is part of the pre‑launch activity for the new F‑TYPE sports car and a genuine artistic project featuring world class talent. Our aim is to reach a new and diverse audience and create a relationship with Jaguar and our first sports car launch in 52 years.
"Sundance London is the perfect setting for Jaguar to screen 'Desire' for the first time anywhere in the world. Our partnership with Sundance London presents us with the ideal platform to highlight Jaguar's ambition to invest in innovative film projects of outstanding production quality."
Alex Hill, Chief Operating Officer & Chief Financial Officer of AEG Europe, said,"We are delighted to welcome such a prestigious brand as Jaguar as the Presenting Partner for Sundance London. The festival makes for a unique opportunity to showcase Jaguar's brand values, and we are looking forward to an exciting partnership."
Jaguar has collaborated with Ridley Scott Associates to create the short feature film, 'Desire.' Starring Golden Globe and Emmy Award‑winning actor Damian Lewis, the 12‑minute film features the new F‑TYPE sports car and was shot on location in South America. The film will screen to press accredited by Sundance London on Wednesday, April 24 at 12:30 BST (7:30 am EST), immediately following the Sundance London press conference at Cineworld, The O2. It will be made available for public viewing online. View the official trailer here: http://www.youtube.com/user/JaguarUSA .
'Desire' tells the story of "Clark" (Damian Lewis), who delivers cars for a living and runs into trouble after a chance encounter with a mysterious, young woman (Shannyn Sossamon) in the middle of the lawless desert. Directed by Adam Smith, the film is a story of betrayal, retribution, passion and greed.
Ridley Scott Associate's Managing Director Kai‑Lu Hsiung comments, "The Sundance Film Festival isone of the world's leading and most respected film festivals, and Sundance London is a fitting place for us to launch the first short feature film that we have created with Jaguar. We really look forward to showing this to those who share our passion for film."
Throughout Sundance London at The O2, festival attendees will be able to experience the 2014 Jaguar F‑TYPE, which will be on display.
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About Jaguar
Jaguar Cars Limited is a premier manufacturer of luxury sedans
and sports cars offering unparalleled design with tremendous
performance. The company's vision throughout its storied history
has been simple: To produce beautiful, fast cars that are desired
the world over. Jaguar strives to provide a world class ownership
experience to every owner. Today's Jaguar lineup consists of
the XJ luxury sedan, XF sports sedan and the XK coupe and
convertible sports cars. Jaguar designs, engineers and manufactures
exclusively in the United Kingdom, at the Castle Bromwich
manufacturing plant in the British Midlands. Jaguar is fully
engaged with sustainability initiatives and social concerns with
continuous involvement in environmental and community
programs. For more information visit the official
Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover
• Jaguar Land Rover is the UK's largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry's drive to deliver technical innovation in all areas of vehicle development.
• As the UK's largest automotive employer, JLR has a world class team of nearly 25,000 people.
• In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
• Jaguar Land Rover is the largest investor in automotive R&D and engineering in the UK.
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.