JAGUAR’S CERTIFIED PRE-OWNED PROGRAM NOW PROVIDES UP TO SEVEN YEARS OF WARRANTY COVERAGE
01 March 2021
Jaguar has stretched its Certified Pre-Owned vehicle warranty cover from six to up to seven years (1). David Wolfe, Jaguar Land Rover North America National Remarketing Manager explains why it means even greater peace of mind for buyers than before.
What are the key changes with Jaguar’s new Certified Pre-Owned program?
We’ve extended the warranty options that, in essence, provide coverage for up to seven years, or 100,000 miles, whichever comes first (1). That’s up from our previous six years and 100,000 miles. Extending the coverage by a year only heightens the appeal, and value, of our CPO vehicles to customers, and sets us apart from other programs.
Can you tell us about the IntelliChoice Award Jaguar’s CPO program won in the past?
In last year’s IntelliChoice Certified Pre-Owned Awards, Jaguar’s CPO program was awarded ‘Best Premium Program’. IntelliChoice evaluated the manufacturer-backed programs of 12 premium brands, analyzing everything from the extended warranty offered, used car ownership costs, the comprehensiveness of the inspection process, and special financing incentives. It was certainly a terrific accolade for Jaguar, and an important piece of research for customers looking for the best certified pre-owned programs.
Are more people buying Jaguar Approved Certified Pre-owned vehicles these days?
The market is growing significantly. In 2013 our retailers sold 3,421 CPO cars. That number rose to 6,188 in 2015, and I’m predicting that by the end of this year, the number will have increased to between 6,800 and 7,000 - double the 2013 figure, but that is only the start. This year we’ve introduced our all-new Jaguar XE compact sports sedan and highly-acclaimed F-PACE luxury performance SUV. When these two volume models start coming back into the pre-owned marketplace in a couple of years’ time, I predict CPO sales for Jaguar will increase by a significant percentage.
Why do you think more Jaguar buyers are turning to Certified Pre-Owned models?
CPO vehicles provide a key first rung on the Jaguar ownership ladder. Not everyone wants to buy or lease a brand new Jaguar. It’s also the case that some people prefer to buy a CPO vehicle due to the value of a 2-3 year old vehicle with an extended manufacturer-backed warranty. Vehicles will have undergone an intensive 165-point inspection, be covered by a warranty with no warranty deductibles, and have 24/7 roadside assistance for the entire duration of the warranty period (1).
How important is the CPO program for Jaguar retailers?
It’s huge. It boosts sales volumes, brings new customers into the dealership and provides additional throughput for service departments. Over the coming months, we’ll be helping our retailers spotlight the CPO program to customers by providing new key point-of-sales materials and promotional tools. Together with our best-in-class Jaguar EliteCare 5-year/60,000-mile coverage (2), the peace of mind we now offer our customers really is second to none.
(1) For complete coverage details, please contact your local authorized Jaguar Retailer or, in the U.S., call the Jaguar Customer Relationship Center at 1-800-4-JAGUAR (800-452-4827).
(2) Class is cars sold by luxury automobile brands and claim is based on total package of New Vehicle Limited Warranty, Complimentary Scheduled Maintenance, 24-Hour Roadside Assistance, and Jaguar InControl® Remote & Protect™. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.